Starting at a young age, Dennis learned that the world of tack needs to be approached from a "function over fashion” mindset. Surrounded by livestock on a small family ranch, and working at his father's feedstore, three-year-old Dennis and his pony Tinker became a common sight along the streets in Goldthwaite, Texas. Through these early years of riding, cowboying, and watching local craftsmen, Dennis grew familiar with the ins and outs of what makes good leather, and how that leather can make exceptional tack.
Working on a ranch during his early 20′s, Dennis would frequent a saddle shop in Nebraska for the tack he needed.
The owner of the shop was always busy building saddles,” Dennis recalls. "I'd come in needing something built a certain way and he'd say ‘If you want it built that way, do it yourself.'”
So Dennis started doing just that. It wasn't until he began crafting and selling his own tack that he realized he had something special. In 1976 Dennis started Dennis Moreland Enterprises, becoming the country's first manufacturer of tack-only horse products.
In '76 there wasn't a single person in the U.S. that just built tack,” Dennis remembers. "Everyone built saddles and the tack was secondary.”
In 1990 Dennis Moreland Enterprises evolved into Cowboy Tack. The business sat in the top tier of the then maturing tack industry as one of the world's leading manufacturers of high quality tack. A pioneer in his own right, the specialization Dennis applied to h
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